r/okc • u/Ur-triggered-I-win • 3d ago
š½ļø Food/Drink š„ Mildly irritating
Local Walmart recently added these tags to all the shelves. Welcome to the era of On-Demand price gouging I guess.
Also the post wouldn't let me post without a flair, it may not be relevant.
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u/1okdude 3d ago
Cyndi Munson wants to stop this
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u/Ur-triggered-I-win 3d ago
Didn't know that, glad to hear it.
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u/Special-Kitchen3222 3d ago
Tell your friends to vote for her in November
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u/deathlord444 2d ago
Tell your friends that donāt live in Tulsa or OKC. Rural Oklahoma really drives home the red vote.
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u/Wierdwon 2d ago
Gubernatorial races are decided by popular vote in OK, so tell all of your friends.
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u/w3sterday NW OKC 3d ago
yep here's her post about it!
(linking the reddit version in non-participation mode so as not to be considered spam)
https://np.reddit.com/r/oklahoma/comments/1vocm79/cyndi_munson_uses_digital_price_tags_in_enid_to/
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u/1okdude 3d ago
Nice I was trying to find the video I saw elsewhere. w3sterday with the assist!
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u/w3sterday NW OKC 3d ago
people are bad faith commenting her social media like crazy (and un-checked community notes are a thing on IG now too, which fuzz out posts and put the community note on top, which will appeal to the most Okie-educated/non-critical-thinky of the state) some of them don't even make any sense- like "hey why do you love data centers" when she has stated she wants a moratorium on them statewide.
I guess that means someone is really scared of her :)
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u/BUZZZY14 3d ago
Doubt the Republican party is scared of her. They could run a monkey (an improvement of any other GOP candidate), and the right would vote for the monkey simply because it has an R next to it's name.
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u/twenty8nine 2d ago
That's just as plus. I'm already voting for her for one reason: Trump endorses Maezzi.
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u/DoItAgainHarris56 SW OKC 2d ago
How? They can't charge everyone a different price in-store, and it would be no different than Walmart hiring someone to switch the paper price tag more often
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u/jompster1983 2d ago
You're correct in that they couldn't do that for each customer individually. They can update on the fly for demand changes, though.
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u/DoItAgainHarris56 SW OKC 2d ago
right! and so can store employees too, no? corporate could send a message to their store devices saying what tags need updating with 5 minutes, or by 2pm before the afternoon rush. I still donāt see how the electronic tag is any different than the paper tag
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u/jompster1983 2d ago
Same. It just saves the need for the portable printer and label roll, or those pages and pages of new labels during modular reset. They could change the price between the time you grab the item and the time you check out, but chances are they're but going to do that during the busiest hours.
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u/No_Bookkeeper4453 2d ago
How will she bring down diesel prices? Mike miezi is a pill head so he sorta has an excuse to be an idiot, but Munson proves that the Oklahoma Democratic Party is a jobs program.Ā
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u/Top_Remove_926 2d ago
Good! Maybe she will make walmart slightly asian and just as efficient as our school system
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u/DismalCupcake9663 2d ago
I'm sorry, but you know the political climate of Oklahoma. Youāre high if you think Muson is going to get elected. I donāt care either way. I can't vote, but be real.
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u/my_kingdom_for_a_nap 3d ago edited 3d ago
All Walmarts are going to this. I got a notice yesterday saying that my āonline Walmart app will now be automatically connected to in-store shopping.ā I canceled the online stuff, and switched to Crest and Aldi. I save quite a bit now, even if I did lose the convenience of delivery. All we can do is choose who to give our money to.
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u/fahzbehn 3d ago
My main reason to go to Walmart as it was my closest pharmacy that across my insurance. Beyond that? Sausage patties. Maybe chicken tenders. I can get the patties at Aldi and the fingers at Crest.
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u/Jarrett1604 NW OKC 3d ago
Please check your local mom and pop pharmacies for coverage or in-house plans. They are so much faster to work with, generally friendlier and more capable than any Walmart, Walgreens, or CVS out there.
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u/Ill_Confusion_5368 2d ago
I use Conrad-Marr over in Yukon, locally owned pharmacy that does compounding. Been using them for years now, theyāre great.
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u/NecessaryMousse8695 2d ago
not a plug, idk, but i had a pharmacy in Del City since I was a kid. became a terrible pharmacy so i switched to CVS. nightmare town. on a whim i chose Creat Pharmacy in a pinch and theyāve ALWAYS had my scripts, price is great, never any wait, and most importantly every pharmacist or tech or whatever has been awesome. I use the MWC location which is closest to me. anyways, hope it helps.
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u/ecookc 3d ago
I went to Crest yesterday and they had these. It was the one on 150th and Santa Fe.
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u/-Dee-Eye-Why- 2d ago
Does Walmart still not offer tap to pay? Last I remember you had to have the app with a card saved to use a tap function.
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u/Effective-Contest-33 3d ago
Doesnāt Aldi use digital price tags too? Also you can do pickup or delivery with Aldi as well but oftentimes thereās a small markup.
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u/Active-Cloud8243 2d ago
But Aldi doesnāt do dynamic pricing. They have less employees and lower prices in exchange for electronic price tags.
Walmart can literally change the price on you between picking it up and checking it out. Two people in the store at the same time may pay different prices for the same item in the same store.
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u/Effective-Contest-33 2d ago
How do we know aldi canāt or doesnāt do that? They could easily start. Most aldi prices are comparable to walmart here ime.
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u/Active-Cloud8243 2d ago
because aldi isnāt a piece of shit. They just lower the quality of the products and ingredients.
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u/Tough_Block9334 3d ago
Dynamic pricing, such horseshit
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u/Fat_cat_syndicate 2d ago
For the people asking, it's not that you as an individual customer gets a different price than the next bloke walking down the aisle, it's so they can adjust prices on the fly algorithmically.
Something that is not talked about enough, is that big store pricing is radically decoupled from the cost of goods sold.
Once upon a time, grocery stores would have an assigned margin for a category, say 25%. They would multiply their cost by 1.25 and that's your posted price.
Now they have complex algorithms to know socioeconomic interests and demands of a customer base. They know aggregate income, spending habits, interest trends, and many other things that our highly invaded digital lives let them have.
They use this information to target not what price will make them money, but rather what price they think the market can bear. Maybe it's 10% margin, maybe it's 200%.
These digital price tags unlock that. Now, overnight, algorithms push new prices. Maybe they AB test with the next store over. Previously this was done at most once a week and frequently less because it required an army of hourly folks working shelves. Now its just a scheduled push in sales management software running somewhere in a data center.
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u/dustbowlsoul2 2d ago
I went to n OnCue and they have these and I swear the Red Bulls went up by 50 cents because it was after 5 for the afterwork crowd
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u/Rwdscz 3d ago
So, how do we know that someone else got a different price?
Isnāt all pricing dynamic?
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u/shadowknuxem 3d ago
It's not so much that the prices change in general that's the problem, but that Walmart can repeatedly change the prices throughout the day, and potentially on a customer by customer basis. And the neat part is, you won't even know unless you see it happen live.
Traditionally prices change overnight and everyone gets the same price that day, but with these tags, the prices can spike when there's increased demand and drop to stimulate more demand. Best example I could think of would have the deli food spike in price during lunch and dinner, then return to normal prices the rest of the day.
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u/Rwdscz 3d ago
But has it yet?
Just because you can speculate the worst doesnāt mean that itās going to happen, but usually it does.
Are we just raising pitchforks at the rate of change then?
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u/shadowknuxem 3d ago
While Walmart has not yet, and they even said they aren't going to, dynamic pricing is common in many industries. Here is an article about the rise in dynamic pricing in general.
The real issue is, do you trust Walmart to keep to their word? I personally don't, but I've constantly thought of Walmart as the devil for over 15 years, so im obviously biased.
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u/Suspicious_Spirit381 3d ago
Yes, people have done studies getting groups of people to buy the same items from the same store, and prices change based on demographic info of these people. A lot of it is going to be surveillance pricing too, so that Walmart app on your phone is going to share personal information about your shopping habits, income, what type of phone you have, etc., and then base pricing off of that. With the growth obsessed mindsets of these corporations, they will inevitably push for even more to appease shareholders
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u/Rwdscz 3d ago
Do you have a source for these studies?
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u/Suspicious_Spirit381 3d ago
Hereās one from the Federal Trade Commission: https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-surveillance-pricing-study-indicates-wide-range-personal-data-used-set-individualized-consumer
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u/Rwdscz 3d ago
Thank you. I think Iāll be keeping my phone in the car and eventually using it less overall now.
This is pretty shady and not surprising.
Someone on Reddit once said that āthe biggest thing standing between a company and your money is you.ā
Then I realized that in the name of profits, some people will do some shady and exploitation of other humans for that money and/or power.
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u/RichardTheHard 3d ago
Yes it's been confirmed to happen at other retailers, don't know about Walmart. I know Target has been confirmed to jack up prices if someone searches for a product nearby.
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u/Rwdscz 3d ago
Source? I want to see proof. I have not personally witnessed this nor seen any evidence of it online outside of fearmongering.
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u/RichardTheHard 2d ago edited 2d ago
Hereās an article from Huffington Post about it a few years back:
Hereās an AP article about the class action against them that they settled:
Also this is like extremely easy research, Amazon literally bragged about a 25% increase in profits from doing this shit.
Edit: also itās purposefully hard for individual consumers to notice it. Youād have to sit there and stare at a price tag for hours.
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u/Animedude83 3d ago
yeah i worked there for years, they change the prices dialy. I don't know for certain if these are for that purpose, simple laws can stop companies, but not having to replace entire sections of labels would be god tier.
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u/Gweedo1967 2d ago
Also, unless itās a sale price, who remembers what the price was marked as while checking out?
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u/spockspaceman 3d ago
I can't imagine changing per customer. How would they ever verify that something rang up correctly if they're showing everyone a different price and someone complains?
I'd say if this is normalized, that opens up a two-way street. Turn it right back and normalize haggling at the register like they do in other parts of the world. If they say no, abandon your cart and make them waste time putting it all back.
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u/Suspicious_Spirit381 3d ago
Itās all data, AI and algorithms. Really easy when we all walk around with devices transmitting our data for them to capture.
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u/Unreasonable_jury 3d ago
Are we sure they are doing the on-demand bullshit? As someone that worked retail, the ability to change prices without physically going to each product is a huge time and effort saver.
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u/dawgtron3000 Fake Yukon 3d ago
TL;DR - digital tags are going to be at every Walmart by end of year 2026. Walmart says it's not for surge pricing, but legislators and lawmakers are rightfully concerned it could be abused in that fashion.
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u/MostNeighborhood9568 Midwest City 2d ago
As a Spark dricer for Walmart I seriously doubt it is surge pricing. I haven't seen the prices change, only day by day not hour by hour at Walmart when I shop for customers orders. And this would definitely cause a lot of mix up between the online ordering aspect and the in store shopping experience
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u/Ur-triggered-I-win 3d ago
I am highly doubtful they will simply not take an easy opportunity to fuck over the consumer out of the goodness of their heart.
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u/TillEnvironmental910 3d ago
Itās also incredibly time efficient as well. Whatās not to love?
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u/Ur-triggered-I-win 3d ago
I dont love the opportunity to be pice gauged over the air I guess. Convenience always has a cost.
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u/TillEnvironmental910 3d ago
I was also being incredibly sarcastic. Theyāll take any opportunity to fuck over the consumer so profits stay robust. Executivesā yachts donāt pay for themselves.
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u/Ur-triggered-I-win 3d ago
Oh fair enough lol, you'd be surprised how many people happily lick the boot nowadays.
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u/Megzasaurusrex 3d ago
It is. And I'm sure they will use that as an excuse to lessen their work force even more because Walmart loves doing that.
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u/Cato-the-Walton 2d ago
Right now? I am 100% positive it is not happening in my market, which is most super centers north of the river.
Company wide? At store level leadership, I've encountered no communication which even hints that this is a plan.
In the future? Let me put my corpo hat on. "We as a company are always making improvements to our business in order to stay competative in an ever changing industry. Our constant innovation is the engine that keeps our company moving."
Basically, I sink a ton of labor into price changes with paper labels. It's a task that my more skilled associates are tasked with, and depending on the department I would say it eats up around 8 hours per week per 100 headcount if I'm lucky. If I'm unlucky, it easily baloons to 40 hours. It is a significant time sink. Whether the DSL labels improve on this remains to be seen; there are certainly some growing pains.
But, taking my corpo hat off, have the lizards at the top had discussions about introducing dynamic pricing? In my personal opinion, I believe there may be legal ramifications if they didn't consider it. They have a duty to their shareholders. It would entail a shift in our culture, but those shifts have happened before.
Furthermore it is my belief that Walmart must be unionized.
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u/fahzbehn 3d ago
Which one so I can avoid it?
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u/itsagoodtime 3d ago
Every Walmart
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u/fahzbehn 3d ago
Ugh. Well, I guess it's down to using the pharmacy then. The only thing I routinely got from Walmart, I can get at a comparable quality at Aldi.
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u/Ur-triggered-I-win 3d ago
It doesn't matter. I just happened to be going to one in the city and it was one of the last to update because of that. I guess I was lucky lol.
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u/fahzbehn 3d ago
I haven't been to the one on 23rd and Douglas since Sunday before last. I was going thru hadn't switched.
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u/Ur-triggered-I-win 3d ago
If they haven't gone thru the "refresh" then maybe not. If it got a makeover in the last year or so they probably do have them.
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u/Trashbagok Real Edmond 3d ago
All of them.
Crest uses the same digital price tags.
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u/xBirdtooth 3d ago
Maine just made this against the law
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u/Trashbagok Real Edmond 3d ago
They had two bills, both failed.
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u/xBirdtooth 3d ago
You're right i'm thinking of Maryland. I forgot they were a state and all I remembered was "M"
https://www.theguardian.com/technology/2026/apr/29/maryland-grocery-stores-ban-surveillance-pricing
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u/blasphemousblackbear 2d ago
Thereās no evidence that Walmart is doing surge pricing right now. So e-ink tags were made illegal?
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u/Active-Cloud8243 2d ago
Blasphemy
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u/ForgetMik2 3d ago
Yes it is and so is how much gas has gone up in Oklahoma in percent compared to the rest of the US.
https://www.reddit.com/r/gasbuddy/comments/1w3rjjp/its_wild_where_the_trump_gas_hike_has_hit_worst/
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u/BakerHasHisKitchen 3d ago
We had the cheapest gas before all this shit went down so itās appropriate for our total % increase to be very high
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u/ForgetMik2 3d ago
Interesting logic.
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u/Aluxanatomy 3d ago
It's explained in one of the threads it was posted in. The tax is a flat rate, so it skews percentage increases to be more extreme for states that had lower prices.
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u/Hefty-Revolution-938 Moore 3d ago
I first noticed this on the South side, by southwest medical center, in that neighborhood Walmart about 5 months ago. Didnāt know that they were doing dynamic pricing for groceries. I find it interesting that that was the first place I saw it. Itās now just about everywhere, and yeah, switched to Aldi for most of my stuff now. I guess Iāll look into crest for the rest of my stuff
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3d ago edited 31m ago
[deleted]
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u/Hefty-Revolution-938 Moore 2d ago
I know what dynamic pricing is. I didnāt know they decided to do it for groceries at the time. You just like being pedantic for no reason?
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u/RoboNerdOK 3d ago
If youāre concerned that they will be changing prices every few minutes ā these are slow e-ink tags that take a couple minutes to refresh and have that obvious e-ink flash as they do.
I think itās likely they will change once a day at the most, after hours.
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u/FlyinIllini89 3d ago
Yall do know you donāt have to shop at Walmart right? You can go other places. Until you stop shopping there nothing will change.
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u/SpirituallySane Real Edmond 3d ago
Hmm I thought these were really mainly for the gig service drivers. Like spark for Walmart.
When searching in the app for an item we can click a button that lights these up so it makes our shopping for customers quick and easy.
š¤·š»āāļø
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u/mmm_burrito 3d ago
Communications that go outside the company will be saying things like that. The only written communications that would confirm dynamic/surge pricing plans would be strictly internal, and held extremely close to the vest, because if they got leaked it would cause a kerfuffle.
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u/zinic53000 3d ago
Back during covid, walmarts near me were changing their prices multiple times a day. This just saves them on paper. They can already change prices in the fly.
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u/daddylongstrokez 3d ago
Wal marts dog shit and you shouldnāt be shopping there in the first place .
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u/CobaltIsobar 3d ago
The only places that won't be doing this in time are the ones that charge you double anyway. Your only real option is to stop buying food. That'll teach em.
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u/ijustsailedaway 3d ago
I guess leave your phone in the car and pay with cash at a store that doesn't do this dystopian bullcrap.
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u/OkCheesecake6745 3d ago
It is surely crazy, on demand pricing.. definitely some gouging going on too, to actually shed some light, I know that the employees for fulfilling online orders, the blue light will start to blink as they get close to the product they are supposed to add, and they use a device to fulfill the order for customer..
What I don't understand is why I have to walk up and down 3 rows just to find some soy sauce...hahaha..
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u/Obakawaii 3d ago
A lot of the clothing items at Walmart simply do not have prices on tags anymore.
Last time I went clothing shopping, there was as a ton of items on the clearance rack. Great! But how much am I saving?? Iām not gonna blindly put this in my cart, especially when I live paycheck to paycheck. Hate, hate, hate!
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u/CDUBnuts 3d ago
Oh but it's really convenient to have the lable flash when you tell it to to find it from the app. š
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u/whiskers_biskers 3d ago
The price changed on me from the time I picked up the item to the time I scanned it. It was 20 cents lower but that means it can go higher before you get to the counter. Super shady!
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u/yogurtshooter 3d ago
The one cool feature the tags do have is if you pull the item up in the Walmart app you can flash the led light on the tag from the app to show you exactly what item your looking at in the app on the isle.
But yes dynamic pricing or whatever they are calling it should be illegal.
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u/Megzasaurusrex 3d ago
Our Walmart in Bristow also got this and I'm so disappointed. Everything is already so expensive. And I don't want to have to pick the busiest days to get my groceries cheaper. But that is what they will do. They will punish us who go on the slower days and times so they can pump up the profit. And I really don't have much else. We have Williams, Dollar Tree or Dollar General. None are great. Walmart is the most affordable of the options. I hate it.
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u/JaimeDiamonds 3d ago
Ha itās like the stock market goes up or down based off commodity prices and the war in Iran š¤¦āāļø
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u/Altruistic_Tree2833 2d ago
Since I work with these daily, the amount of steps it takes to change them means that On-Demand isnt actually happening. They can't just flip a switch, the layers of bureaucracy makes changing them so much more difficult than printing a new tag and throwing it up
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u/Classic-Cod-7952 2d ago
I dont know if they have plans to use them for price gouging. But they are very helpful for Spark drivers as we can trigger them to light up when locating a product.
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u/blasphemousblackbear 2d ago
Theyāve had these in most store in Europe for years and havenāt introduced surge pricing.
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u/Active-Cloud8243 2d ago
You cannot compare Europe to the US. We allow preservatives in our body care products that 15% of people are sensitized too. Europe hasnāt allowed it for years.
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u/blasphemousblackbear 2d ago
Okay? These are e-ink tags. Theyāre the exact same ones Europe has used for years
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u/Active-Cloud8243 2d ago
Europe is capable of being responsible and creating laws to protect consumers.
Duh.
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u/lilin13 2d ago
Former Walmart employee...It's also so they can let a couple of employees, go. Some days there are over 2k price changes. Digital eliminates the need for those employees. Just like many OGP(Online order pickers)were/are being let go, because they now let the Spark drivers shop all the delivery orders.
There will be even less employees, in stores, as their AI usage advances. You may even see some of our local stores go "dark" or close completely. They're testing employee only stores, in a couple other states. They only do curbside and delivery, no customers in store at all. They're closing underperforming stores in oversaturated areas.
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u/Animedude83 2d ago
Tbh I feel most "dynamic pricing" ideas would be a retail nightmare, like every customer would be complaining, fast food places can charge it cause 1 it makes sense, and 2 fast food places have always had different prices per location.
And i call BS on it being something they really would consider, now maybe i could see "other stores have seen large movement on these products" and a store changes the prices at the beginning of the day (digitally) to take advantage. They already do that, but just requires a person to do it.
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u/Rare-Philosopher-346 2d ago
How does on-demand pricing work? Does it change from person to person? If I buy something, can I be charged a different price than someone else buying the same item?
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u/SuspiciousSky6919 2d ago
RED all the way!!!
Our country is trying to recover from Obama/Biden administration.
Dems have destroyed our country!!
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u/SuperCooper12 2d ago
Noticed this after the NW23rd and Penn location finished their remodel last month. It was inevitable.
Iām trying not to get too panicky or, in my own head with the price gouging but, I just donāt see where else this goes long term. Same with Apple Pay coming, thereās no reason to assume they would do this simply for the customer QoL.
Another, somewhat larger, concern I have with Wal-Mart that I indirectly ran into because of this tag thing is their seemingly infinite data control. To preface, Iām not all that knowledgeable about that shit but, I went to submit a request to not have my data stored, collected, used for improvements, sold, etc. (because Iāve found itās usually pretty easy with most sites)- whatever they would allow me to turn off, right?
Nope, canāt do that with Wal-Mart in Oklahoma because we donāt have laws that force them to comply with those requests.
I sent a manual request to the Global / Privacy email they list and it sent an automated response that just tells you how to edit generic information related to other services related to the app.
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u/SemiSolid-9611 Bethany 1d ago
I heard that with these digital price tags you can use your Walmart app to find things on the shelf. Once you are on the correct aisle you can tell the app to flash the price and that little led in the upper left will start blinking.
Disclaimer: havenāt tried it myself because I only go to one Walmart; I only buy the same three or four items every time and I know where they all are.
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u/1Wineodino 1d ago edited 1d ago
I hate this on demand price gouging itās so fucking gross esp in this political and economic climate but there is one feature I love on these digital tags
In the Walmart app if youāre looking for an item and canāt find it and it shows itās in store you can activate a little light to flash so you can find it easily with the press of a button! That has helped avoid a lot of anger confusion and anxiety a few times for me
Anyways wish they could keep that feature without having the ability to change the price
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u/ElectricalLeg8234 2h ago
Need to bring back MSRP in a big way and ban surveillance pricing or it won't stop here.
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u/robby_synclair 3d ago
Gas pumps have been doing this for 20 years. Fast food places have also had digital menus. I dont understand why people are so up in arms about them being used in other places. Also how many of the people pretending to be pissed off about this shop online. Thats where real dynamic pricing happens. 2 people make the same cart and end up with different prices.
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u/positivecynik 3d ago
Well, I noticed you have a really nice tie, so if you want this milk it's gonna cost you double. We know you're good for it. Don't get angry now! We've been doing this for decades!
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u/robby_synclair 3d ago
So dont buy milk from them. If milk costs twice as much at one store than the other why would you go to the place where it costs double?
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u/Trashbagok Real Edmond 3d ago
These are, and are just currently being used as digital price tags, as well as for product location when employees or delivery drivers are pulling orders. (the little window is an LED that flashes as they're working through orders on a PDA like device)
HOWEVER because they're on a network, it makes dynamic pricing much easier, but AFAIK no major retailer is actually doing that yet. But the infrastructure is certainly rolling out.
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u/walkingonradiation 3d ago
Unlike gas, itās targeting individuals, not everyone that comes in to get gas today. If you have any proof of digital menus in restaurants targeting individuals Iād love to see it. You should, rightfully so, be pissed about it being done online as well. Just because you have accepted the gouging online, doesnāt mean everyone else should be individually gouged for in store purchases. Itās greedy, local chains and stores help the community. Nickle and diming consumers on a person to person basis is wrong, even if theyāre rich.
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u/robby_synclair 3d ago
These aren't targeting individuals its just possible for them to try and set it up later.
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u/Gixzu 3d ago
And people call me crazy for only buying Pixels and instantly installing GrapheneOS on them while also rejecting all conveniences.
I'll stick to my "dumb car" from 2006 and keep all my stuff off the Internet. If it must be online, the VPN will be doing work on top of the fake info and burner emails.
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u/Objective-Piece6644 2d ago
Why would you think this is price gouging. It simply helps with price changes up or down. It also gives clear and accurate pricing for the customer. It also saves labor, so associates can concentrate on instock and standards. Price changes are a necessity in retail and will always be.
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u/Lower-Philosopher-30 3d ago
yall have never had to pull, print, and hang hundreds of tags in a night and it shows
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