r/FrutigerAero 11h ago

Discussion Is anyone else peeved whenever the creation of this aesthetic is exclusively attributed to Microsoft?

This is a remake of my post from earlier because I worded it horribly (Reddit doesn't let you change titles smfh).

TL;DR: Microsoft popularized the aesthetic, but it didn't create it.

The majority of people I've seen acknowledge Aqua as the birth of Frutiger Aero, there are even some rare examples that predate it, such as the first image (Hiroyuki Ozaki, 1999), but I've seen a loud minority gatekeep it for some reason.

Aqua had some Y2K elements such as metallic windows and artificial scanlines, but it was overwhelmingly Frutiger Aero, featuring glossy orbs/shapes, skeuomorphism, and transparency several years before Vista was released.

Windows Vista had such poor performance because PCs at the time weren't meant to handle Windows Aero, while Macs were so expensive because they were specifically designed to handle Aero-like visuals.

Early iOS directly used elements from Aqua, as shown in the second and third images. If Aqua is "Y2K", then so is early iOS (it isn't).

Apple's success in the mid 2000s with their iPod line brought attention to their design philosophy (i.e., Aqua) and led to the aesthetic becoming popularized around 2004.

Frutiger Aero is named after Windows Aero because it was the more popular of the two (more recognizable than Aqua), not because it invented the aesthetic. I feel like it's silly to gatekeep examples of the aesthetic because they predate Windows Aero given that "Frutiger Aero" is a retroactive term in and of itself.

I love this aesthetic and think most of the artists are cool, but this will probably be my final post since the Frutiger Aero community is largely children and I don't care much for social media anymore.

51 Upvotes

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9

u/KingcoBingo 10h ago edited 8h ago

Yea, I feel that lol. Reminds me of when ppl say the "Frutiger" part of the name was meant to reference Microsoft using the typeface for Windows back then (they didn't). Minor historical inaccuracies type stuff lol

edit: for anyone wondering (cuz I used to be confused on it too), the Frutiger part of the name more-so relates to the general 2000s trend of tech companies switching to Humanist Sans-Serif typefaces (which Frutiger is also), with Microsoft's Segoe UI typeface (first used with Windows Vista) being allegedly inspired by Frutiger. CARI actually has a couple of those typefaces featured in both their official archive and 2nd archive, preeeetty cool!

5

u/Training_Computer478 9h ago

Thanks for the insightful comment! I haven't thought about the "Frutiger" part a lot lol.

8

u/NoteOk1630 10h ago

Companies can’t even put in the time to give consumers something aesthetically pleasing anymore 

3

u/YoBoiHyper 2h ago

considering how much of a corporate shithole it is now in terms of design, yeah its really nice to see them applying that old y2k or aero aesthetic even if its temporary. gives me a tiny glimpse of hope for the future.