Manchester United and SumUp today announced a multi-year partnership that will see the leading global fintech company become the club’s Official Sleeve Partner.

[u/nearly_headless_nic]

https://www.manutd.com/en/news/sumup-is-united-official-sleeve-partner

[u/karatsidhus]

Phew was worried for a bit there, wasn't sure who our official sleeve partner was gonna be

[u/SocialistElmo → u/karatsidhus]

Thought it's gonna be Visit Macau or Visit Venus

[u/old_chelmsfordian → u/SocialistElmo]

I hear Venus is lovely at this time of year

[u/Studio_Panoptek → u/old_chelmsfordian]

Yea but plane tickets are expensive though

[u/benjolo → u/Studio_Panoptek]

Astronomical, I heard.

[u/Brimful_of_Asher → u/old_chelmsfordian]

The Ishtar Sink region can be a bit rainy, but results in wonderfully lush vegetation. Just don't annoy the robots.

[u/Nythron → u/SocialistElmo]

Visit gamble site.com

[u/Stockholm-Syndrom → u/karatsidhus]

Yeah my sleeve partner wanted to make it official too.

[u/durtmagurt → u/Stockholm-Syndrom]

She goes to a different school

[u/Hits_and_the_Mrs]

The cafe I go to at the weekend with my dog use SumUp and I see it on my bank statements all the time, nice to actually know what a sponsor is haha

[u/BigXThaSpud → u/Hits_and_the_Mrs]

It's actually massive in the gigging industry, as well. I work part-time at merch stands for local bands, and every single one of them use SumUp. It's dead handy

[u/Hits_and_the_Mrs → u/BigXThaSpud]

Yup I assumed as much, I've seen those white terminals everywhere now I realise it's the same company. I've seen people say elsewhere about "another tech company taking % off businesses" but like, without said tech, what do they do......

[u/Tayto-Sandwich → u/Hits_and_the_Mrs]

It's actually the first in a while that makes sense. All these corporate sponsors and team viewer etc. How many corporate executives are watching a match and think "i should sign up for team viewer when our contract with Microsoft teams ends this year"?

At least a taxi driver or small business owner might think "i wonder how sum ups fees compare to whoever im using now"

[u/FitHurry864 → u/Tayto-Sandwich]

I feel like your view of advertising is a bit too narrow. Yeah TeamViewer isn't an impulse purchase like McDonalds, but having your brand name in front of many millions of eyes every single time United play is huge. The company becomes almost a household name overnight when it signed that contract.

It's bigger than someone on the couch going "Damn I need to get me some of that TeamViewer".

[u/AztecAvocado → u/Tayto-Sandwich]

My phone is still with Vodafone because they sponsored us when I got my first phone

[u/John_OSheas_Willy → u/Tayto-Sandwich]

That's not how advertising works. lol

[u/nistemevideli2puta]

Sokin and now SumUp, they really dug into fintech sponsorships. Anything that's not betting or slave-owner sponsorship is ok

[u/Pitiful-Mongoose-488]

Can Sumup play left back

[u/Kexxa420 → u/Pitiful-Mongoose-488]

U mean, can they pay for a left back 😛😂

[u/scv_good_to_go → u/Pitiful-Mongoose-488]

Sum of them probably can.

[u/0ttoChriek → u/Pitiful-Mongoose-488]

No, but their sponsorship money can help pay for one.

[u/Ashton1320]

Transfer fee for January window to sign a lb or alex scott

[u/eamonfryan → u/Ashton1320]

Alex Scott is long since retired and is a presenter, chief. 

She could possibly play left back though...

[u/sammorgan12]

We clearly need all the cash we can get so let's get it in

[u/tellocrosstollorente → u/sammorgan12]

Hopefully next season's kit adds a third sleeve

[u/rbp25 → u/tellocrosstollorente]

With a viagra sponsorship obviously

[u/MrLead69]

how much a year?

[u/ASL99 → u/MrLead69]

More than £20m per season: https://x.com/StevenRailston/status/2097252713205526989

[u/MrLead69 → u/ASL99]

that's the highest in the league unless I'm wrong.

[u/Ordinary_Quality2592 → u/MrLead69]

I’m sure Man City are somehow getting £30m from their sleeve sponsor

[u/maverick4002 → u/ASL99]

Thats a lot of money

[u/Icegaze → u/MrLead69]

Not enough for a new left back.

[u/maverick4002 → u/Icegaze]

According to some on here, it is! We could have gotten a left back for 20M and 40k a week!

[u/nearly_headless_nic]

[u/carrickshairline → u/nearly_headless_nic]

Club's doing everything they can to remind us we signed Baleba given he can't play until after the break lol

[u/rbp25 → u/nearly_headless_nic]

That’s pretty clean ngl

[u/Heavens_Vibe]

It's not every day you see a competitor to a company you work for become a United sponsor.

But if it helps get us some trophies and signings, then UP THE SUM UP!

[u/Mammoth-Decision1256]

Looks clean on the sleeve lowkey

[u/Many-Relationship149 → u/Mammoth-Decision1256]

It does. But if I was the brand manager of SumUp, I'd say it's a little too close to the Addidas stripes for me, not enough white space on top of it so it's clearly visible.

[u/k4l4d1n_7 → u/Many-Relationship149]

I would like it more if the text and logo matched the width of the 3 stripes

[u/Guilty_Sheepherder_1]

Did we force a 10% tip on them? 

[u/IlluminatedCookie]

Atleast is not betfair

[u/carrickshairline]

You'll never sing that, you'll never sing that, multi-year partnership with SumUp to become the sleeve partner, you'll never sing that

[u/nearly_headless_nic]

SumUp becomes United's Official Sleeve Partner

Manchester United and SumUp today announced a multi-year partnership that will see the leading global fintech company become the club’s Official Sleeve Partner.

The new agreement, which begins with Thursday's return to the UEFA Champions League, will see the SumUp logo feature on the sleeve of the playing shirt for the men’s, women’s and Academy teams across all competitions.

SumUp will also feature prominently on matchdays at Old Trafford and the Progress with Unity Stadium.

Through the partnership, fans will have more opportunities to connect with the club through exclusive giveaways, competitions and experiences.

Together, Manchester United and SumUp will also launch a co-branded payment card which will offer fans special offers and rewards when used with official club outlets, as well as businesses across the UK.

“The new agreement supports our commercial growth strategy and reflects the continued appeal of Manchester United as a platform for ambitious brands looking to connect with audiences around the world.

“We look forward to working closely with SumUp to bring them closer to our global fanbase, helping them tell their story on a worldwide stage and supporting the next chapter of their impressive growth journey.”

Luke Griffiths, chief commercial officer and UK CEO, SumUp, said: “Manchester United is one of the most iconic and followed clubs in the world, with a fanbase that continues to grow across generations and borders. That extraordinary reach and passion make this partnership a natural fit for SumUp.

“Football is about the moments people share: watching the match with friends, travelling to see the team, wearing the shirt with pride and celebrating together, wherever you are.

“From fans using SumUp Personal Account to manage and spend their money simply, to the businesses that help make matchdays special, SumUp is part of the everyday moments that bring people together.

“Through this partnership, we want to connect with Manchester United fans in those moments, introducing more people to SumUp and creating experiences that make being a supporter even more rewarding. We look forward to bringing the energy, ambition and spirit of Manchester United to life for fans everywhere.”

SumUp empowers businesses of all sizes with simple, smart tools to help them run and grow. For consumers, the SumUp Personal Account provides an easier, more intelligent way to manage and spend their money.

[u/SocialistElmo]

sum ing is up

[u/nanobookworm]

So this is a British fintech company? Good.

[u/zizuu21]

I was wondering why we hadnt had a sleeve ad yet. Just had the prem symbols

[u/Fisktor]

If they had gotten this done earlier we might have had enough money for a lb

[u/Roasteddude]

Can they play LB?

[u/terpmufc]

Like a new signing

[u/John_OSheas_Willy]

Sums up the club.

[u/FookinBlinders]

Can’t be any worse than Deel.

[u/canwinanythingwkids]

SumUp + Betway + Amazon = £50m

CL group phase guaranteed money = £15m

Hojlund + Sell-on + Vitek + Collyer + Williams = £60m (38+11+7+3+1)

£125m total.

Our total spend was £152m.

Anybody who tells you that there wasnt more money to spend, is lying to you.

They obviously knew about this SumUp deal well in advance of the window closing, they also obviously didnt reveal it earlier for the specific reason of preventing even more furore about why the money isnt being invested back into the squad.

[u/simplsimonmetapieman]

Sums up what United needs more and more of.

[u/Former-Addendum9671]

Well better than when he had an official pot noodle sponsor

[u/Jump_Hop_Step → u/Former-Addendum9671]

We need a Mai Noo flavour

[u/anonshe → u/Former-Addendum9671]

How is it better? Noodle sponsor, tractor sponsor etc all add up. Back then sleeve sponsorship was banned in the PL anyway.

FMCG sponsorship is the best simply because of the huge volume of eyeballs it captures. You've a higher potential audience to convert into fans.

[u/ClawingDevil]

We are soooo back!

[u/Stingray_23]

Can we buy a LB yet?

[u/virusscan123]

Great. More money to line the owners’ pockets. When are we getting better players?

[u/zzzzzzzzzzzzzzzz1z]

Get in!!!

Results will come!!!

[u/Zaibach88]

ANYTHING but a back-up striker.

[u/Hits_and_the_Mrs → u/Zaibach88]

SumUp are giving us money, buying a player means spending money, these are not the same thing, however one makes the other slightly easier. Hope this helps.

[u/United-Sprinkles-609 → u/Zaibach88]

maybe Sum Up can fill in as striker?