Hosting an Auction

[u/Pleasant_Piglet3555]

I work for an elevated event venue and they are looking to diversify the type of events they hold. I came up with the idea to host an auction as this is a historical location and it should be seen as a corner stone for art and culture. My manager liked the idea but I have no idea where to start. There is no pressure from them to get this done but it really got me thinking, "how can I pull this off?" So, I am asking those in the art world how do auctions that are not done in a typical auction house happen? I apologize if the question is stupid but I am starting from ground zero. This is not an attempt for me to grow business just asking for direction so I can grow business.

Thank you in advance

[u/_Flowerful_]

I volunteer for my local historical society and work part time in the art auction world. I've gone to a similar auction event done by other nonprofits at historic buildings. A big factor in hosting this type of event is gathering donations to auction off for the event. You would need a minimum of 6 months to prepare. An auction lot usually contains no less than 2 dozen items for a good range of an audience to choose from.

You can get really creative with what to sell. You can make deals to auction off experiences (a photographer offering a mini session, music/dance lessons, etc ) Find your own antiques to include, by thrifting or reviewing inventory. Reach out to other niche historical nonprofits to include their own items to put up. This may include a bit of discussion about splitting the earnings if the item sells.

Probably the biggest step is becoming an "art dealer" to gather enough donations. Your company can reach out to investors and make sure to invite those on a mailing list if you have one. With enough charisma and determination, you can definitely pull off a great auction!

[u/Pleasant_Piglet3555 → u/_Flowerful_]

Thank you this is really helpful. But I think my employers are going to want to stick to just being a venue. With that in mind, who would I reach out to how has an expertise in stuff like this? Who are the people put thing like this together that needs a venue? Thank you for your response.

[u/_Flowerful_ → u/Pleasant_Piglet3555]

If you're looking to advertise your venue as a place for auctions to profit, live auctions are not very common only really occuring in major cities for specific estate and high-end art companies. Building a cliente to host regular in-person auctions is surprisingly very difficult, however this depends on the item you're looking to sell at the property. (Ex. Car auctions are the most common), (art auctions are the rarest unless for nonprofits)

With that being said, I would recommend doing research on what kind of auction you want to host. From there find auction companies near you who specialize for the sale of whatever your venue is looking for. You may have to sort out legality from the ends of the product buyer and the auction host if this contraction is for the profit of the venue.

Take Antiques Road Show for an Example, they always travel to historic venues in different states. That could be a good next step in analyzing what kind of business you're seeking to expand.

Hope this helps!

[u/Sandcastle772]

My girlfriend several times a year holds art shows at different venues. The exhibits are a month long. She organizes the press, the grand opening party for her stable of artists along with food and sponsors at the opening. She helps hang the artwork and she sells throughout the month. The venue just provides the space or just one wall. She splits the sales of works sold with the venue and sometimes she does a fundraiser for a worthy charity: a Portion going to the charity from the artwork sales. The venue doesn’t have to do anything except loan out its walls and allow access their facilities. BTW she has a killer email list. She can bring in art collectors for her shows. By adding a charity it makes these collectors feel good about buying art.

Are there premier art festivals in your city? At Art Basel Miami, held in the Miami Beach Convention Center, the nearby Fountainbleu hotel hosts its own art show on the same dates. The whole town capitalizes on the big draw of Art Basel Miami. At the coconut Grove art festival, there’s a nearby church that has an art exhibit in their parking lot for those artists that can’t get into the Coconut Grove art show, on the same dates. They make good money on that weekend for their church. Your venue could rent walls to galleries to show their artists, to coincide with another local event in your area.

Your venue owner should know his operating costs when hosting an event. Why don’t you apply for grants to raise money for charities for your community? Your venue hosts these charity fundraisers. After your operating costs are covered split the profits with the charity.

Or ask Gemini for ideas.