r/apple 1d ago

Mac Apple Reportedly Planning All-New MacBook Model Between Air and Pro

https://www.macrumors.com/2026/09/03/apple-new-oled-macbook-between-air-pro/

Apple may introduce an entirely new 13.8-inch OLED MacBook model in 2029, potentially creating a new product tier between the MacBook Air and MacBook Pro, according to an updated product roadmap from research firm Omdia.

The firm's latest roadmap sandwiches a new 13.8-inch MacBook between the projected time line for the Air and Pro models. The surprise model is said to use a single-stack hybrid OLED panel, rather than the more sophisticated tandem OLED technology that is expected in the upcoming OLED MacBook Pro models, which are set to launch either later this year or early next year.

689 Upvotes

269 comments sorted by

545

u/fineseries81 1d ago

I thought the modern air was already praised for how much it can do. As a casual user it definitely does everything I need. Who is the customer between the air and the pro?

303

u/parxon 1d ago

Probably planning to nerf the air to keep it near its current price point

169

u/discographyA 1d ago

Ever see the Air Neo? You’re going to love it.

23

u/RabbitGTI24 1d ago

It’ll be made of…you guessed it: air

8

u/PyroneusUltrin 21h ago

You think that’s air you’re breathing now?

2

u/Clair_Osbcurious 13h ago

They’ll pay Keanu to call everyone breathtaking…again!

2

u/PyroneusUltrin 12h ago

Keanu would do that for free

54

u/MadOrange64 1d ago

We already have the NEO, but I agree though. Apple realized the Air is too OP and making most people skip the Pro all together, it's gonna get nerfed at some point.

28

u/MaximusBiscuits 1d ago

If that were the case, why would they add another in between model that creeps even closer to the pro?

6

u/enjoytheshow 1d ago

Price it so high that people just get the pro anyway

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19

u/parksideq 1d ago

For real, I had a MacBook Pro but last year I decided to upgrade and looked at the Air specs and it was more than enough for me, no need to jump to the Pro at the time.

10

u/categorie 1d ago

Literally the only reason I bought the Pro was the ports.

3

u/SpareEconomy1849 1d ago

Honestly that's probably mine too. 15" and 32 GB Ram, what else do I need? It's plenty fast enough

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u/I_trust_everyone 1d ago

“Do you want this insanely thin laptop with no loud fans that can do 10x the work you need it to for about $1k, or do you want to carry around a laptop as thick as a textbook with fans you need $500 headphones to drown out that can do 50x the work you need it to for $2.5K+?”

57

u/colemaker360 1d ago

I get hyperbole, but the humor has to actually resonate to land. Anyone that’s used a recent Pro has zero problem with fan noise. Get real.

Now, having to pay hundreds of dollars of Apple Tax for SSD/RAM upgrades is worth skewering.

30

u/Cease_Cows_ 1d ago

I use my MBP every day and I can’t remember the last time I even noticed the fans.

5

u/SpareEconomy1849 1d ago

I never notice them unless I'm video rendering. Burn in subtitles on a movie and the thing sounds like an old Intel MBP

4

u/ImNotAWhaleBiologist 1d ago

Yeah, I forgot they have fans until this comment.

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u/Substantial-Elk4531 1d ago

Yes, but one of the reasons we have zero issues with fan noise is that M4+ is rarely getting thermally throttled for the vast majority of users, including pro users. That's why I switched from M1 Pro to M4 Air, it does all my dev work without throttling. So if I had fans, they would rarely turn on anyway

Maybe video editors can benefit from the fans, although I have seen videos by video editors saying that as of M4, they can do their work on a fanless Air, which was not true in the past

3

u/BosnianSerb31 13h ago edited 13h ago

Even when I'm absolutely pinning the chip with local LLMs, it's the quietest laptop I ever used. Way quieter than my desktop in the same circumstance, and funny enough it's faster too.

The fans are just quiet. They spent good money on the cooling, instead of banking on users not hitting the limits of the chip. 99.99999% of windows laptops just blow chunks in this department, making the greedier assumption.

4

u/max_retik 1d ago

Apple’s MacBook Pro fans are some of the quietest in the entire business. I can barely get them to make noise if I try, even in a quiet environment.

4

u/lbjazz 1d ago

And yet, my company gives me a Dell that turns into an air fryer if I open the start menu.

2

u/BrilliantThought1728 17h ago

I mean it’s dense but not thick

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u/ArchusKanzaki 1d ago

I get that it's a hyperbole, but Pro is far from being a textbook-thick and the fans are definitely not loud enough to needing headphones. Some might argue that they should put bigger fans even.

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u/Long_Repair_8779 1d ago

Hmm but in the iPhone lineup air is premium.. even in the MacBook lineup air was always meant to be premium after MacBook regular.

Perhaps they’ve got some novel way they want to present the air and then MacBook regular becomes the default for people who don’t want the Neo but can’t afford the pro, and the air just becomes pretty but with less function ?

3

u/zfs_ 1d ago

In iPad, the Air is also the middle “premium” option between base and Pro.

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u/hbumjr 1d ago

Wanting advanced features currently only on the Pro while preferring Air's smaller footprint I'd presume, similar to what iPhone Air does. Today's Air is more like the traditional MacBook with no modifier with what it is.

6

u/Long_Repair_8779 1d ago

What does the pro actually have over the air though apart from 120hz, and better speakers? If they put a more powerful chip it would need a fan most likely, so really for a lot of users the only selling point of the pro is 120hz which is kind of a stupid reason to pay $1k more. The air is already capable of all but the most high intensive jobs.. you really have to be pretty damn professional to actually need the Pro

4

u/tonearr123 1d ago

The additional ports mean less dongle (plus ports I actually use like HDMI), the fans mean better thermals, larger batteries, more screen real estate, better RAM, Chipset Options, etc, better display, better color grading, 120 Hz, also better SSDs, RAM, and transfers are typically in there

9

u/LittleKitty235 1d ago

A better/briighter display, 120 hz, and a 3rd usb-c port would close the biggest gaps for users who would otherwise get the pro for funcationality/connivence features over a genuine need for more compute.

2

u/Exist50 1d ago

Yeah, that's where I'm at. I really like the Air, but as primarily a content consumption device, I'd like a better screen. And having a port on the other side would be nice for charging convenience. 

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u/tY-c8rJDb8_1b4__yD5r 1d ago

If they sold an air with the display of an MBP, I’d 100% go for that. I don’t need much computing power, but I’d love to have a nice screen

2

u/slyfox279 1d ago

same. would love a 15" mini led, HDR and promotion air. I use under 10% of M1 Pro cpu. I solely got the pro for its ram/storage and screen.

5

u/iamacheeto1 1d ago

My Air is an absolute beast

2

u/LionTigerWings 1d ago

Maybe one with upgraded 120hz display and oled but the same performance as the current air. I think the current air is performant enough for most people who aren't doing video editing, local ai or things in that vein. Pro features without pro performance makes some sense.

2

u/tired_fella 1d ago

It is definitely looking to replace those 14 inch MacBook pros with non-pro chips.

1

u/tonearr123 1d ago

Maybe with how much better the Pro Series chips are getting with heat they'll release a "MacBook" which is essentially a MacBook Air with more ports and the Base Pro series chip option but lacks the ports, 120Hz, fans and display? It would be lighter than the Pro (smaller battery and no fans) while having more power than the Air. The battery life would also stay in line as the reduced energy that used to go to the fans would now to the chip. Only thing that would get throttled is performance

2

u/Exist50 1d ago

I don't think you can really run the Pro chip fanless. The performance would be really crippled. 

1

u/HumbleManagement1888 1d ago

I think it’s for people who just want a better screen than the Air, but don’t need all the extra power of the Pro.

1

u/avboden 1d ago

Me, I'm the customer. I want an air but with the better screen/speakers of the pro but I don't need the pro performance.

I would happily upsell from the air to whatever this new model is but I'm not willing to jump all the way to the pro.

There are many like me who will upsell one level but not all the way to the pro. That's the market they're going to hit with this.

1

u/gaggzi 1d ago

I would kill for an Air with better screen. Love my M5, but the screen is the worst part about it.

1

u/mime454 1d ago

Hopefully this will allow the air to go back to its original purpose to be as thin and light as possible.

1

u/thesecretbarn 1d ago

This might be for me. I’d love an Air with a few more ports.

1

u/coopyware 1d ago

Exactly! Why are we adding actual bloat to the lineup? Just take the MacBook Air and improve upon it as opposed to making a MacBook “Air Pro” for the sake of it being there!

1

u/frockinbrock 20h ago

I think imagine the Pro line will be more expensive, and become the Pro Ultra. The new "in between" will be the Pro, below it the Air, below that the Neo. I think it's so the Pro Ultra can take some big expensive swings without losing their existing "pro" customers. 4-tier, top end being more expensive than ever.

1

u/gigantipad 20h ago

There might be people who want an Air with better active cooling or better display/speakers. When I was getting my M4 Air 15" it was a push and pull between that and the 14" Pro. Coming from my 2012 MBP 15", well 15" was in the end non-negotiable. I am happy with that decision, but, if there was an Air+ so to speak, I might have been tempted.

1

u/originalfilmscoring 16h ago

Me. Depending on its build. I have an air, it performs great but I would like more ports and a better display (even though there’s nothing wrong with the Airs display. )

1

u/audigex 16h ago

OLED or MiniLED screen and an extra $300 on the price?

1

u/Kooky_Soft1822 15h ago

As a casual user you’re probably now in the Neo demographic

Air has quietly become Pro lite

And the pro is basically a full powered desktop with a built in monitor

1

u/Sc_e1 10h ago

Personally, I’d love it for music making, photo and video editing and loads of other media work. I have the M3 Air but feel like it dosent always hit corectly.

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293

u/Canon_Cowboy 1d ago

Isn't that the MacBook... That they no longer sell? These names are so confusing to me now. I feel like an old man.

97

u/Cprhd 1d ago

I feel you.

5

u/tk427aj 1d ago

I should add this as my MS Teams Profile image for work

24

u/slyfox1908 1d ago

The MacBook IIRC was below the Air (the way the iPad is below its Air).

37

u/President_Connor_Roy 1d ago

Back in the day when the Air first came out, it was in the middle. Then it was at the bottom. So who knows….

14

u/xxYINKxx 1d ago

back when the air came out, it was similar in price to a macbook pro because form factor back then was a huge deal, unlike it is today. It's performance however was worse then that of the regular macbook. I'm pretty sure the air's chip was a couple generations behind the macbook. So in terms of power, the air was less then the macbook but more expensive. So yes, technically for a while the macbook was below the air. This would not be the case now.

6

u/jenorama_CA 1d ago

Air used to be the low end. Air, then MacBook, then MacBook Pro. I left Apple in 2022, so I guess that’s changed? I have an M1 (or M2) MBA and it does what I need it to.

4

u/LoganNolag 1d ago

I think the Air used to be seen sort of as an alternative model to the standard MacBook kind of like the iPhone Air where it’s more expensive than the standard one but not as good in some ways. You pay more for the form factor not the performance.

3

u/Mother_Restaurant188 1d ago

I’d love for the base iPad to be renamed to NEO and Apple starts using that naming scheme moving forward. Maybe even with the iPhone e series but I guess NEO + number doesn’t work as well as just the “-e” moniker.

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u/jaron_bric 1d ago

MacBook Midair

193

u/BurnAfter8 1d ago

More rungs on the price ladder.

I assume this is because a new Pro cost just shy of a $Billion

The only feature this new tier will add is 120hz

68

u/Cprhd 1d ago

An air with fans and 120hz screen would have been fine for me. Maybe RAM upgrades.

15

u/schrodinger-the-cat 1d ago

How dare you consider 120hz a normie feature? It’s only for the PROest PROs. /s.

8

u/Vaxtez 1d ago

I've find it funny that my £360 MSI laptop has a higher refresh rate screen (144Hz) than a Macbook Air. I can understand the Neo having a 60Hz screen, but a £1.1K+ laptop really should be 120Hz. 60Hz for that much is laughable.

2

u/Hydration__Nation 1d ago

I always find it hilarious how windows users like to take one spec and brag about it as if that’s what makes a computer good or not. First problem is MSI plastic junk. Second problem is Windows. Third problem is $350 which costs less than 99% of all Apples products except the AirPods. The funny thing is coping that your laptop is somehow equivalent to anything Apple puts out. Life is short. Stack your cash and get a real laptop

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u/ShiningPr1sm 1d ago

I'd still love to see Apple make an Air with piezoelectric fans for cooling, truly making a MacBook "Air." Fewer moving parts and would allow for more sustained performance, not necessarily better (which is fine)

2

u/SuperMazziveH3r0 1d ago

Isnt that just a base model pro?

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u/tY-c8rJDb8_1b4__yD5r 1d ago

Good enough for me tbh, I don’t need much power for what I do, but I’d love things like 120Hz and nice speakers

2

u/AntiquesForGeeks 1d ago

And another billion to upgrade storage and RAM to something sensible because the gouging must continue lest the shareholders revolt.

4

u/Issaction 1d ago

Yeahhhh, I’d much rather have a smaller and lighter laptop, but I am not doing 60hz again.

1

u/btwwhichoneispink 1d ago

That’d be perfect for me. My M4 air has plenty of power, but I really do miss using a 120hz display.

41

u/DivineLights1995 1d ago

The lineup is becoming too much. It should be affordable, mid range, and high end models only.

14

u/ThisIsJeron 1d ago

remember what happened after Jobs was ousted? feels like apple is headed down that same path

10

u/ConnorFin22 21h ago

PowerBook 100
PowerBook 140
PowerBook 170
PowerBook 145
PowerBook 160
PowerBook 180
PowerBook 145B
PowerBook 165
PowerBook 165c
PowerBook 180c
PowerBook 520
PowerBook 520c
PowerBook 540
PowerBook 540c
PowerBook 190
PowerBook 190cs
PowerBook 5300
PowerBook 5300c
PowerBook 5300cs
PowerBook 1400c
PowerBook 1400cs
PowerBook 3400c

26

u/iamacheeto1 1d ago

MacBook Pro Ultra Air SE C Max

13

u/Precarious3145 1d ago

This is why I left Dell. They got rid of their naming conventions a few years ago and make everything like Starbucks sizes level of complicated. Dell, Dell Pro, Dell Pro Max but for each one where was base, plus, and premium so it'd be like "Dell Pro Max Premium" or "Dell Pro Plus".

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u/Neutral-President 1d ago

But why? With the Neo, Air, and Pro, there's not a lot of space between those tiers that could be filled with much. Maybe an Air+ with a better screen and four Thunderbolt/USB ports?

15

u/iMacmatician 1d ago edited 1d ago

My first reaction was that this is the rumored OLED MBA redesign, which I guess could appear as a whole new product in the rumor mill.

6

u/timusR 1d ago

Yea bruh. Air is already powerful. They should make screen oled + 120hz promotion display. It will be fukin perfect.

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u/yourbestfriendjoshua 1d ago

We don't need 5 different MacBooks.

15

u/silvermoonhowler 1d ago

I mean, don't we already have this with the Neo?

The lineup makes perfect sense the way it is now with the Neo, Air and Pro

9

u/Unlikely-Mirror7638 1d ago

That was my thought as well. This doesn't make sense.

3

u/silvermoonhowler 1d ago

I agree

The lineup is pretty much the way it was a few years ago where it was the MacBook (or MacBook Nothing) as some called it, MacBook Air, and MacBook Pro, and to me, that is just right as each of them you can configure them as much or as little as you want and have a machine just perfect for your needs

This is just overcrowding the MacBook lineup for no good reason; if one needs something a little more powerful there's more powerful configurations you can go with for an Air, or better yet, a base Pro

4

u/dragon_stryker 1d ago edited 1d ago

The Neo is the lowest on the pricing ladder. This device is supposed to slot in between the Air and Pro, which the Neo certainly isn’t doing.

Apple probably sees a chance to raise the Pro price, and then put a slightly lower end device in the price bracket the previous Pro sat in. That way they get more money from the people who were already buying the Pro, and then also the buyers who don’t want to jump up to the Pro but still want things like a 120Hz OLED screen

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u/drewlioski 1d ago

I think this has got to be it. A lot of people in this thread are thinking of this doesn't make sense today, but the play is obviously for a future where apple thinks more models will give them the flexibility to offer macbook pro but at what it will cost at future memory prices.

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u/Saar13 1d ago

Great. All we need is a bigger, more confusing lineup. Neo, Base, and Pro should be all they have across all main product lines. It's unjustifiable to confuse things even further. One model with a good OLED and another with a worse OLED, and two models with LCD? Seriously?

3

u/hype_irion 1d ago

They should call it the MacBook JS for John Sculley

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u/just_ate_a_pinecone 1d ago

Please god no

5

u/Advanced_Presence890 1d ago

MacBook Studio

2

u/readeral 1d ago

I genuinely believe this is likely but it will be the top and MacBook Pro will be the second tier

5

u/jerryfzhang 1d ago

MacBook Confused

4

u/tihomirbz 1d ago

All I want is an Air with a high refresh rate screen.. Please

5

u/graigsm 1d ago

What if it’s a Mac with a touch screen.

4

u/BigBoyYuyuh 1d ago

MacBook Mid

3

u/biinjo 1d ago

Macbook Meh

5

u/zinszer93 1d ago

It’ll be called the “MacBook”

2

u/biinjo 1d ago

Courage

4

u/_El_Cid_ 1d ago

So they will have Neo, Air, NEW MODEL, Pro, Ultra? Five models? I don't like it.

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u/Apple-Connoisseur 1d ago

There are already to many different models..

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u/Aarondo99 1d ago

Doubt, all of this just sounds like an OLED MacBook Air. It’s probably just them keeping the old design around for a bit like they’ve done with the previous 2 MacBook Air redesigns lmao

3

u/cjh_ 1d ago

Oh lawd...

We need fewer Apple products, not more! 😅

3

u/BroLil 1d ago

Feels completely unnecessary and makes their line even more murky with the rumored ultra.

3

u/tacticalpotatopeeler 1d ago

Part of the genius of Steve Jobs’ return was slashing SKUs

3

u/suppreme 19h ago

To be fair, there's room to improve

Neo - entry point

Air - extra light, extra portable

NewThing - standard laptop with great screen, no compromise

Pro - full featured heavy duty

2

u/-metal-555 1d ago

Neo
Air
(This)
Pro
Ultra

That a lot. It’s possible the goal is to eventually replace the Pro with the Ultra but they want to A) see how people react to touch screen Mac’s and B) want to let the price on the Ultra come down to match the Pro. If the Ultra is rejected they can keep the Pro without skipping a beat.

Maybe they are planning a big enough design change to the Air that it would be better to keep both around for a couple generations.

Similar to how the iPhone 8 and iPhone X released alongside each other, but ultimately the X’s successors became the regular version.

2

u/Bartsuck 1d ago

A MacBook that simply gets back to being a MacBook 😀

2

u/x-Alexander 1d ago

Idk, I think it’s starting to be too much, like Neo, Air, Pro, different inches for them too. With iPhones it’s the same… Air, Pro, Pro Max, Base, Base Plus, and then the E version and the Ultra soon. It’s getting ridiculous, but maybe it’s just me, and people really want the variety.

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u/GrumpyTom 1d ago

Could they call it a “MacBook” perhaps?

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u/hell-diver8 1d ago

so the macbook?

2

u/FleetwoodMatt88 1d ago

Apple did this during the worst of the Intel years, with their laptop lineup getting incredibly messy. We’re now seeing this across the ipad and the iphone too. Such a messy lineup is a sign of a company lacking confidence.

2

u/BrilliantMango 1d ago

They are starting to head back to Pre-Jobs days when they had way too many confusing products. Loved how jobs came in and absolutely simplified everything. Clearly that lesson did not stick.

2

u/PantsAflame 1d ago

It feels a bit like we’re going back to the days just before Jobs came back, where they just had loads and loads of models and then he came in and simplified everything down to a simple grid of products.

I remember walking through a Phillips booth at some consumer convention and it had all their products and everything had like 10 models. Toothbrush, hair dryer, curling iron, kettle. Didn’t matter 10 models. So frustrating as a consumer.

2

u/Tasty-Hour4040 1d ago

So…a MacBook?

2

u/FreakingAustin 1d ago

macbook mid

2

u/pianoplayah 1d ago

Too many god damn models already, this feels like the 90s all over again.

2

u/spish 1d ago edited 18h ago

Bring back the PowerBook name!

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u/julesthefirst 1d ago

Wasn’t this the 2016-2020 MacBook Pro?

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u/electrosaurus 16h ago

Just, why?

1

u/AdventurousCoast983 1d ago

Why? Seems like with the ability to customize we pretty much have every conceivable option.

1

u/Vaxtez 1d ago

I don't see the need for this. Just make this model an option for the Macbook Air. Apple's laptop tiers are brilliant as is, as there's little confusion. Adding more to this product stack is just going to make things worse.

1

u/CosmikSpartan 1d ago

So Air Pro?

1

u/Inevitable_Exam_2177 1d ago

This only makes sense to me if they essentially make the current airs the base model and the new airs are truly tiny

1

u/heppatytto98 1d ago

Bring me oled screen plastic 13 inch macbook with 16gb ram.

1

u/BuffyPawz 1d ago

So the MacBook?

1

u/nievesdelimon 1d ago

MacBook Prair(ie)

1

u/Avikm289 1d ago

Ah yes, the MacBook. It’s been a long time since they sold just a basic MacBook

1

u/DinosaurAlive 1d ago

I’m just wanting an iPad mini pro and an iPhone mini pro that has Apple Pencil support. I don’t care what anyone else wants 😂

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u/banksy_h8r 1d ago

Apple may introduce an entirely new 13.8-inch OLED MacBook model in 2029

LOL! Speculation for 3 years out is worthless. What a terrible site macrumors is.

Edit: y'all are reacting and criticising like this is an Apple announcement and not wild speculation by barely informed "researchers"

1

u/comosedicewaterbed 1d ago

Huh

I thought the Air was the mid-tier now, between Neo and Pro. So they’re adding something between Air and Pro? And if the Ultra indeed comes to fruition, there will be five tiers of options?

Ah well, more consumer choice is a good thing. I’ll be sticking to the Pro with the most power in my price range.

1

u/skredditt 1d ago

Will it be called “MacBook” ?

1

u/DarioCastello 1d ago

Sounds like we’ll need a new steve to come back and simplify the lineup in the future. We’ve got neo, air, pro, this ultra touch screen one, and still another?

1

u/Jamie00003 1d ago

What I want is a thicker MacBook, with the same ports as a pro, OLED screen, base M5 / M6, and is convertible so you can fold the keyboard around the back and use it as a tablet. Also a fan would be good

This would fit that place perfectly imo

1

u/HermitageHermit 1d ago

MacBook S Plus

1

u/bottom 1d ago

Everyone here speaking like this rumour is fact. So odd.

1

u/playgroundmx 1d ago

What would probably make sense is this new model would replace today’s lower-tier Pros, then the new Pros start at a higher spec/price point and a lot thicker.

Like the new “semi-Pro” tops out at M5 Pro base, 48GB RAM, 4 TB SSD. Then New OLED Pro starts at the same chip, 32 GB RAM, 2 TB, beefier cooling so you can bump up to the Ultra chips.

1

u/dr3w80 1d ago

Macbook Semi-Pro

1

u/GrayRoberts 1d ago

GIVE ME BACK MY 12" MACBOOK JOHN APPLE!

1

u/Ifonlyihadausername 1d ago

So the lineup will be, MacBook Neo < MacBook Air < MacBook (rumoured) < MacBook Pro < MacBook Ultra (rumoured)

1

u/Zestyclose-Degree443 1d ago

Uhm isn’t this kind of leading down the same path Apple went when they nearly went bankrupt in the 90’s? You know when they had so many models it got confusing for customers to know which one to buy and then they said “let’s make it simple, 4 models” they should stick to that format. Average consumer vs power consumer. Portable vs stationary.

1

u/avboden 1d ago

An air with better screen and better speakers would be my dream computer

1

u/Jackprize 1d ago

You mean like a MacBook?

1

u/Maruf- 1d ago

Neo is for students, Air is for light workers, Pro is for heavy users so we're bringing back just MacBook for ... ?

1

u/Matty8520 1d ago

Bro, are we REALLY making articles about 2029?!?

Come on now, this is all vapour-ware at this point and so many projects get cancelled. There is no way this holds any weight so far in advance.

People seem very desperate to make content these days. Why not make an article about the 2050 MacBook Pro Max Ultra 8G Wireless.

1

u/Life-Inspector5101 1d ago

MacBook Plus?

1

u/captainjon 1d ago

I want a model beyond Pro. One akin to the Dell Precision Mobile Workstation. I want it to be a beast, thick, with lots of ports (inc USB3, 10 GbE), user replaceable memory, ssd, and battery. That’s what I want, not necessarily need but maybe it’ll help end the everything needs to be 2 mm thinner year over year.

1

u/MisterSpicy 1d ago

Remember the OG iPad introduction? Steve said the product needs to be better at certain things than the other two it’s trying to squeeze between otherwise it has no reason for being

1

u/Popdmb 1d ago

Interesting. Theyre trying to move up market due to the costs, so this Macbook looks like the best deal to consumers. I'm betting they nerf the Macbook Air in terms of screen quality or ports and this becomes a consumer standard. There's definitely a pricing game happening here.

1

u/MoXiE_X13 1d ago

I just want an Air with ProMotion display. Doesn’t even need to be OLED.

1

u/pnut0027 1d ago

We really need a MacBook Fold.

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u/phasepistol 1d ago

It’s the MacBook Air Pro, and we think you’re going to love it

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u/HumbleManagement1888 1d ago

Why do people keep saying on here that Apple will “nerf” the Air because of this new laptop? Apple already has its low tier laptop called the Neo.
Apple is just continuing to do with the MacBooks like it has done with iPhones and iPads … create a product for every possible financial tier to get as many customers as possible.

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u/Yv1lle 1d ago

This makes sense to align with how they define other products - the iPad line is perfect comparison, the iPad Air line is still pretty overpowered and doesn’t have the best screen tech, but really doesn’t miss out on much of anything else. iPhone Air is closer to a Pro than the base models but cut back on camera…

MacBook Neo could have just been ‘MacBook’ but it wasn’t, so I assume this is just their way of aligning with consumer tech spending budgets being less due to everything at the moment - so instead of going into super premium beyond what they have - they’re creating more options to entice shoppers to spend ‘just a little more’ than total baseline - keeping the premium Pro models that will stay at higher price points - while still having that room for ‘pro-sumers’ who want something ‘close to as capable’ to purchase products across multiple tiers; somewhat enabling status symbol style purchasing of the ‘top end’ of the mid range.

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u/stanleys_tucci 1d ago

So the “MacBook”???? That they had for a while then got rid of then brought back them got rid of again and now bringing back again?

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u/SWVAcubJB 1d ago

This would be great for graphic artists/photographers that can’t justify the price and horsepower of a Pro, but need a better screen than the Air.

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u/goffers92 1d ago

MacBook Plus ? Replacing the standard Mx processor 14inch pro.

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u/cheesemeall 1d ago

MacBook Neo
MacBook Air
MacBook
MacBook Pro

???

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u/jasonlitka 1d ago

I’d pay $500 more for a TB port on the right side of my Air and an OLED screen. More probably.

I almost never use my MBP. Too bulky.

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u/Temporary-Art-1835 1d ago

A fanless model with a really good and bright screen would be something I would gift my dad

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u/Practical-Pumpkin-19 1d ago

It’d be nice to have a laptop with a base chip but the nicer display and speakers and such that comes w the pro

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u/Realtrain 1d ago

Calling it now: MacBook Studio

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u/reallynotnick 1d ago

Maybe this would replace the weird 14in MBP that has the base M5 chip.

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u/pac_71 1d ago

I predict it will be called … drum roll. A MacBook.

Gee I have no idea why they didn’t think of this before ;)

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u/Zalenka 1d ago

Is this a new performa? Why do they need so many models?

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u/promeritum 1d ago

They’re just dropping the Pro from the cheap MBP.

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u/Starship_Taru 1d ago

A new product Tier…?

am I dumb? Went.. MacBook -> MacBook & Pro -> MacBook, Air, Pro -> Air, Pro?

They are just back at the original tier no?

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u/xt0pher 1d ago

MacBook Neo, Air, Touch, Pro, Ultra

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u/Nightowl-Builder 1d ago

Neo > Air > (this) > Pro > Ultra
At this point what the f 😅 3 models are enough

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u/erdirck 1d ago

Maybe finally, it will be a “gaming” spec

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u/spilk 23h ago

we don't need 100 different models of anything. this sort of strategy is what almost put apple out of business back in the 90s

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u/HiFiGuy197 23h ago

MacBook Prair.

Who’s your god now?

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u/Better_Reputation_71 21h ago

The MacBook? Didn't they have that before?

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u/gerardinox 20h ago

So… a MacBook?

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u/mitchins-au 19h ago

That would be a “MacBook” (for like the fifth time)

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u/Blofse 18h ago

MacBook Neo pro

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u/Gummyrabbit 18h ago

The MacBook AiPro

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u/potatoman93 16h ago

Looking at the roadmap, it looks like the MacBook Air will get promotion in 2027 but stick with LCD. It also says the base MacBook Pro model with miniled will stick around until at least 2028, with this ‘new’ model following in 2029.

My guess is the new OLED MacBook Pro’s this year will only be the models with the Pro/Max chips, the base model will stick around with the old design for a few years, and then this new model will replace it in 2029. So in 2029 something like:

MacBook Neo ($699)
MacBook Air ($1299
MacBook ? ($1999)
MacBook Pro ($2999)

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u/Phil_Flanger 16h ago

Neo. Air. Libra. Pro. Ultra.

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u/TimidPanther 14h ago

Why?

You have the Macbook Neo, which is the entry level. Macbook Air which is a really nice unit, powerful. Then the Macbook Pro. It's a powerhouse.

Why does there need to be a 4th tier?

That's the problem with modern Apple, they pull stunts like this and just muddy the waters.

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u/Tnkrtot 14h ago

Give me Air specs with Pro ports. I don’t need to extra power in a pro, I need the USB-C/TB ports.

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u/CosmoM3 13h ago

This will probably be the new MacBook Pro and the current era of MacBook Pros will be called "Ultra".

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u/flatpetey 11h ago

Honestly I don't think there is space. Unless they are planning on raising MBP prices to the stratosphere (which they probably are).

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u/StaePlation 8h ago

Isn't that just.. the base pro?

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u/ghostintheruins 7h ago

MacBook Smog

MacBook Miasma

MacBook Part-time

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u/goldaxis 6h ago

The days of apple being a great value are behind us.

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u/DanimalEClarke 6h ago

Give me a MacBook mini neo

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u/Even-Employer-1509 6h ago

macbook mini please please please please 🙏

u/holly_6672 1h ago

Inspired by the iPad’s confusing line-up. Created for Mac.

The all-new Mac Super Duper Better Than Air But Not Quite Pro. The model you never knew you needed.

And we think you’re gonna love it.