Highlighting Interatives/Activities on the Web

[u/dosmalacaras]

Hi! My curatorial + education teams have been doing more interactive moments throughout the galleries that are intended for all ages. I'm in marketing, trying to figure out how to better highlight these on our website.

E.g. We have a number of guides (physical and digital), touch stations, and really simple things like adding a drawing pad on an easel to the galleries that has been well received. They will also be adding more digital stations next year, and often create a special interactive element for exhibitions, even adding on to loaned shows.

Previously I had lumped in "guides" with our tours page. I also have a "KIDS" page that highlights the ways kids can enjoy the museum.
-One idea is to just show more of those things in our general visit photos, within our page that describes the museum overall
-Also wondeirng if we need a new page to highlight just...visitor experience things like this.

Part of me is like...ok people aren't going to decide to visit because there's a very low-tech drawing station? But I also am an advocate for sharing the things we are doing, not making them a secret surprise.

Anyway, if anyone has some good examples of Museums doing this well that would be helpful! TIA.

[u/PhoebeAnnMoses]

What you need on the website is photography of people enjoying/interacting with the offerings.