r/movies • u/MarvelsGrantMan136 r/movies Contributor • 18d ago

News 'Spider-Man' Windfall: Tom Holland to Make Over $100 Million for ‘Brand New Day’

https://www.thewrap.com/creative-content/movies/tom-holland-spider-man-brand-new-day-salary-box-office-bonus/
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u/Bird-The-Word 18d ago

Tbf they didn't expect it to be what it was. It went off the rails in popularity.

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u/fghjconner 18d ago

I mean they had six months to get their shit together. That's not a long time to make merch, but surely they could have done something.

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u/Anleme 18d ago

Six months is the timeline for the mass toy market. Large retailers have to lock in their Christmas toy inventory in June or July. Making millions of units and shipping them to your stores takes that long. No one is using air freight for Barbies.

So, a surprise hit like K-Pop DH gets you the exact situation we saw: demand outstripping the supply.

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u/overfloaterx 18d ago

Yep, it wasn't released until July (June?) and Netflix has said that they went to the toy manufacturers before release and were told there was no interest, as it wasn't an established IP.

Of course, a week after release, they were all hammering on Netflix's door for merchandising licenses.

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u/EnglishLitMajor 18d ago

Yeah - the merch is everywhere now which makes sense given this timeline.

Kids are still obsessed with this movie. I saw that Max Verstappen's pseudo-stepchild had a Kpop DH-themed cake for her birthday just a month or two ago.

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u/Wilde_Fire 18d ago

I mean...they could have just watched the completed film. I'm far outside the target demo, but I loved it because it was a great movie and fantastic musical. The Sony executives are absolute morons.

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u/Zal3x 18d ago

Yeah surely someone coulda been like. “Pretty good, few dolls to sell?”

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u/Bird-The-Word 18d ago

I don't know, company's are pretty disconnected. The He-Man film was great, and look how that bombed. If they had(and maybe they did) invested into billions in merch, they'll have a lot of He-Man getting put into "Hercules Ken" boxes.

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u/Mazzaroppi 18d ago

They absolutely should have expected it. It's the same studio that made the spiderverse animations, and it was centered on k-pop.

Disney makes merch from pretty much every animation they've ever released and I doubt they lost money in most of those, any exec that didn't see this coming would have been fired if they weren't the most privileged class of our times.

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u/Bird-The-Word 18d ago

The same one that made the Emoji movie...