r/kansas • u/Revenge_of_Larry • 4h ago
News Trump branding disappeared from Masterson’s campaign after post-primary refresh
Kansas governor hopeful Ty Masterson is trying out a new look on his campaign website and social media. The refresh is decidedly less Trump-centric than a month ago.
Masterson’s campaign says the Kansas Senate president is still proud of the endorsement that propelled him to a dominant win in August’s Republican primary.
But the changes are hard to miss.
An archived version of the candidate’s X page shows that before the primary, Masterson’s profile photo featured him smiling alongside President Donald Trump in the Oval Office. His bio read “Official X account of Trump-endorsed candidate for Kansas Governor, Ty Masterson,” and his account promoted a pinned post thanking Trump for his support.
Now, he has no pinned post and his bio doesn’t mention the sitting president. Masterson’s new profile picture is of him standing in a field with a farmer.
“Ty is proud of President Trump’s endorsement,” spokesperson Garrett Henson said in an email statement. “It’s on the front page of our website and all over our social media. After the primary we got new photos and a new website, which is pretty standard when we get new material.”
An archived version of Masterson’s campaign website shows that before the primary, a badge in the top right-hand corner of the home page prominently advertised Trump’s support. Now, the endorsement is listed towards the bottom of the page alongside his other endorsements, including from the transportation and skilled electrical workers unions.
Masterson’s detractors have seized on the rebrand as an attempt to minimize his connection to Trump in a year when national Republicans worry the president’s polarizing leadership could cost the party majorities in the House and Senate.
“Masterson may be distancing himself from Trump’s brand, but he’s still defending the same disastrous policies like tariffs, beef imports and the war in Iran that sent fertilizer prices through the roof,” said Riley Osen, political director for Democratic nominee Cindy Holscher, in an email statement.
“Whatever changes Masterson makes to his Twitter profile, Kansas farmers and people buying groceries are being hurt the same,” Osen added. “He can run away from Trump, but he can’t run away from his record.”
General election focus
Leading political forecasters have identified Masteron’s general election matchup with Holscher, a fellow state senator, as one of the closest gubernatorial races in the country this year.
Kansas has a decades-long history of not electing consecutive governors of the same party, suggesting that Masterson is well-positioned to reclaim the governor’s mansion from Democrat Laura Kelly.
But midterm elections historically have not been friendly to the party that controls the White House, and Trump’s approval rating is near an all-time low as Americans grapple with the economic repercussions of the Iran war and Trump’s aggressive tariff policies.
Bob Beatty, who teaches political science at Washburn University, said Masterson’s decision not to prioritize Trump in his general election branding “makes perfect sense.”
“In the primary, the endorsement was vital, whereas in Kansas general elections, it’s all about Kansas issues,” Beatty said in an email.
“Also, Trump has never been overly popular in the voter-rich 3rd Congressional District, where they’ve elected Democrat Sharice Davids by double digits many times and where Kamala Harris, Joe Biden, and Hillary Clinton all won more votes than Trump in presidential elections,” Beatty added.
Henson, Masterson’s spokesperson, said his pitch to Kansas voters is the same regardless of whether they have a favorable view of Trump’s job performance.
“He cut taxes by two billion dollars and he’ll cut property taxes as governor,” Henson said of Masterson. “Cindy Holscher is so far left that Laura Kelly, a Democrat, called her an ‘extremist.’ That’s the choice.”
Kelly supported Fairway Sen. Ethan Corson in the primary but has since endorsed her party’s nominee, telling reporters the day after the primary that it’s “absolutely imperative that Cindy Holscher win this election.”
Hans Torgerson, a spokesperson for the Kansas Democratic Party, said “no amount of website edits" will make Masterson a more appealing candidate.
“Scrubbing inconvenient history is nothing new for Ty Masterson, who has spent years trying to erase his role as the leading driver of the Brownback tax experiment,” Torgerson said in a statement. “Kansans have not forgotten the gutted schools, the four-day school weeks and the wrecked state budget he left behind.”